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          Our readers receive "fashion intelligence" from our own informed, independent and sometimes controversial reports & editorials. So if you like our DFR: Daily Fashion Report Blog and other archived articles going back to 1994, chip in and help support our site?


          Or, please take a moment and read below what we offer our readers..

          Here are four good reasons to become a supporter:

          Reason 1: You need informed content written by experts:

          DFR:Daily Fashion Report
          The DFR: Daily Fashion Report:

          Our site receives with over 100,000 page views a month feature exclusive articles, interviews and reports covering the high end of New York fashion. These articles are written by our writers and other respected guest editors, designers and online journalists just for our subscribers.

          "Over 1300 senior fashion editors, fashion bloggers, retailers, publicists, designers, fashion directors and educators subscribe to our articles that are directly e-mailed to them"

          Lookonline is one of the few independent sites left covering NY fashion. All our editorial is original to us and we do not repurpose or reprint other sources. We also do not devote ouselves to gossiping on the personal lives and/or public behavior of fashion's elite.
          Reason 2: Independent & professionally written market reports:
          Screenshot of page from market report Professional New York RTW Market Reports:

          Why pay for market reports when so many of them are offered for free on other sites? Because anyone who attends a show can express an opinion on what they saw, but the mere fact that they attended the show does not make them expert, nor what they report necessarily creditable. It is experience that qualifies someone as an "expert" and the esteem others in the industry hold for that person's opinion that gives their reports value.

          "Our market reports are written by our Editor-in-Chief Marilyn Kirschner. She was for over 24 years a senior editor of Harper's Bazaar."

          . She was profiled in More Magazine, and featured on Metro Channel's 'Full Frontal Fashion' TV show. And speaking of peer esteem, Marilyn was continually featured in editorial written and photographed by the legendary late Bill Cunningham for The New York Times 'Sunday Styles' Section (one of the very few times Bill has ever devoted an entire column to just one person, the last 3 being French Vogue editor Carine Roitfeld, US Vogue Editor Anna Wintour and Anna Piaggi, editor of Italian Vogue) where he praised and celebrated Marilyn for her great sense of style.

          Reason 3: Our weekly media column at Michael's:

          Wednesdays at Michael's by Diane Clehane:

          Our weekly media interviews by Diane Clehane of fashion & entertainment and media industry leaders is an exclusive not to be missed peak into the insiders who are bold faced names in these industries. Diane is a regular contributor to People Magazine, Variety, TV Guide, and has written several books that listed were on The New York Times best seller list.
          Reason 4: Know Who's Who in NY fashion public relations:
          Screen shot of opening page of Who's Who in NY Fashion PR The Historical Guide to New York's Fashion Public Relations Firms For our readers.

          This is the famous "Who's Who" list of of 85 fashion public relations firms in New York includes bios on who runs them, areas of expertise, website, phone, fax & e-mail addresses, and who their current or recent past fashion accounts are or were.

          "This unique directory is a great "insider" resource into one of the most important areas of fashion. These firms are the "gatekeepers" of the fashion industry."

          This directory is especially useful because it tells you who all the "players" are and it gives you information usually reserved for fashion insiders. In addition, quite a number of our past readers have credited this directory in helping them find their first jobs in New York fashion.

          'Who's Who in New York Fashion PR' is a unique directory - found nowhere else at any price.
          Everything you need to level the playing field:

          If you appreciate real New York "fashion intelligence" -- editorial that informs and not just entertains -- become a supporting member of our DFR: Daily Fashion Report for only $59...

          That is less than 15 cents a day! If you have additional questions then please e-mail us or call 212-734-9747.

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